PARIS — Following the successful launch of its subscription cards in China and Brazil, Accor has re-vitalized its ibis BUSINESS and BUSINESS PLUS frequent traveller cards through the creation of ALL PLUS ibis and ALL PLUS Voyageur.
ALL PLUS provides frequent business and leisure travellers peace of mind when it comes to finding the right price, unlocking last-minute room availability or accelerating status. ALL PLUS Voyageur members benefit from a 20-per-cent discount across 10 luxury and premium hotel brands and a 15-per-cent discount in nine midscale and economy brands. Focusing on the economy segment, the ALL PLUS ibis card offers a 15-per-cent discount in the ibis family brands: ibis, ibis Styles and ibis budget.
Since one in three business stays is booked two to seven days in advance, ALL PLUS includes booking priority unlocking a room up to two days prior to arrival, even if the hotel is fully booked. To provide the most elevated treatment to customers, ALL PLUS leverages Accor’s loyalty program, ALL – Accor Live Limitless, and upgrades each subscriber immediately to a minimum of Silver status.
“Off the back of our industry acclaimed loyalty program, ALL – Accor Live Limitless, we wanted to craft regional subscription products which would resonate with today’s traveller. These cards provide access to our best hospitality brands at the highest rational value when booking on ALL.com or the app,” says Mehdi Hemici, Chief Loyalty & E-Commerce Officer.
“After 10 years of existence, it was time for paid BUSINESS cards to embrace the bleisure and work from anywhere growing trends. Simpler, stronger and better embedded with the core loyalty program, ALL PLUS provides companies of all size, friends, couples and families the best way to enjoy 4,000 properties across 100 countries,” says Maxime Gareau, VP Global Membership Subscription.
